Why do we need three different networking models? Why can't everyone use the same one?

Actually, that was the plan when the ISO developed the Open Systems Interconnection model. It was to be the common standard used by all vendors and software developers in describing the network communication process. The DoD model actually predates the OSI, and the seven-layer OSI model builds on (and further breaks down) the components of the DoD model. However, individual vendors such as Microsoft still use their own models, which map more closely to their software (such as the Windows NT/2000 model), although they also use the OSI model as a guideline.