Top Strategies to Make Your Business Card Work for You
Added 31 Jul 2008
Marketing is one of the challenges we each face as business owners. One
of the things that is basic to business is your business card. Your
business card is valuable real estate so it needs to be used wisely.
Like any real estate investment make it a worthwhile investment.
A business card works when it is memorable. Think about the colors you use, the font you use and the combination of them all. I have a bright orange card with a compass and people standing in a circle around the compass. It's a perfect card for me. My company name is Compass Rose Consulting. The name is a metaphor for using a compass to keep you on the trail or on your right path. I have always had a compass on my card. When I changed it a couple of years ago to orange I started noticing that people remembered it. I would hand it to someone and they would say: "I have your card." In building relationships it's important to be memorable.
A business card works when it is memorable. Think about the colors you use, the font you use and the combination of them all. I have a bright orange card with a compass and people standing in a circle around the compass. It's a perfect card for me. My company name is Compass Rose Consulting. The name is a metaphor for using a compass to keep you on the trail or on your right path. I have always had a compass on my card. When I changed it a couple of years ago to orange I started noticing that people remembered it. I would hand it to someone and they would say: "I have your card." In building relationships it's important to be memorable.