Introduction to Customer Relationship Management
CRM provides powerful analytical tools to help you and
your business partners identify market segments for specific products
and services, coordinate sales and marketing efforts, and turn customer
information into real sales results.
A D V E R T I S E M E N T
mySAP CRM provides your sales, customer service, and top management
staff with immediate information on customer habits and market trends.
CRM � part of the MySAP Business Suite � a central CRM server providing
access to various systems via various channels
- Interaction Center � enables customers to contact service or sales reps
by phone, fax or email
- Internet Access � internet components of CRM
- Mobile Clients and Handheld Devices � for mobile sales or service reps..
- The CRM solution offers the following fully integrated connections:
CRM as a central CRM Server
- SAP R/3 Backend (ECC) providing the ERP functions
- SAP BW system � the data warehouse solution
- SAP APO system as a global ATP check
- SAP Enterprise Portal � integrated access to all systems
Built on top of SAP WebAS � provides: Scalability, Platform Independence, Full
ABAP Development Environment, Software Logistics
CRM Server Contains: CRM Server Applications, Main Parts of CRM
Middleware, CRM Database
 CRM
Middleware functionality consists of:
Data queuing and Transport, Replication and Realignment, Data Exchange and
Mapping
Articles
SAP Unveils SAP CRM On-Demand Solution: Delivers Immediate Business Value and A
Strategic Path for Enterprise CRM
Delivering on its commitment to provide enterprise customers with solutions that
meet both current and future business needs, SAP announced an expansion of its
market-leading mySAP Customer Relationship Management (mySAP CRM) solution to
include an on-demand option. The SAP CRM on-demand solution is designed for
large and midsize organizations to manage sales, service, and marketing in an
easy-to-use solution delivered directly via the Internet, offered through a
subscription-based licensing model.
Customer successes
- Bertelsmann AG, Germany
- Colgate-Palmolive Inc., USA
- Dow Corning Inc., USA
- Texas Instruments, USA
- Wuerth, Japan
|
