It is also important to mention here that a CRM system is capable of
executing all the three sub modules via multiple communication Channels. These
channels can be:
All the three CRM Sub Modules (Marketing, Sales and Service) can be executed
across these Communication channels. Based on these criteria, CRM offerings can
be further sub divided into following:
| Communication Channel
/ CRM Module |
Direct |
Internet |
Call Center |
| Marketing |
Online Marketing |
Web Marketing |
Tele Marketing |
| Sales |
Online Sales |
Web Shop |
Tele Sales |
| Service |
Online Service |
Customer Self Service Portal |
Tele Service |
