RSS is an Acronym. RSS stands for "Really Simple Syndication"
or "Rich Site Summary". RSS content is delivered through RSS feeds. These are
simple files structured in a specific way. [A type of xml] The XML file is the
format used for distributing YOUR news headlines via the Web, which is known as
"Syndication".
A D V E R T I S E M E N T
RSS files (which are also called RSS feeds or channels) simply contain a list of
items. Usually, each item contains a title, summary, and a link to a URL. RSS
files look a lot like HTML code. . It is up to the user to use this information
in any way that he wants.
"RSS" is simply a technology that distributes YOUR information (whatever it
might be -- ex. Articles, Special Offers, Product Reviews, Resource
Announcements) by syndicating it across the net.
An RSS Feed is the way that your information or content can be delivered
instantly to the desktop of a subscriber, by passing email and email filters.
This "Syndication" is where the TRUE power of RSS is unleashed, getting your
message or information across the web in an INSTANT to websites, your
subscribers and/or readers.
There are 2 main components of a RSS feed.
Channel: A channel is the total collection of items you wish to
highlight in your site. There is exactly one channel per RSS file.
Item: Item is a single thing you wish to highlight from your site. There
is at least one, but no more than 15 items per channel. But it is better to
limit to 6 items per channel.
For example - you may create a RSS feed about all articles on your web site.
That is, articles covering different topics in one RSS feed.
Then the channel will contain information about the feed ("Read articles on
various subjects"), the location (web site address or URL) and a short
description of the content you have written about.
There will be multiple items in the RSS Feed. Each item will have information
about one article (the title, author, category, short description and the URL
where the article may be found).
In general, anything that you publish frequently can be offered as an RSS feed.
Soon, you will find online retailers and other catalog companies also offering
RSS feeds of their product range.
To increase your web presence, promote your online business, and increase web
traffic you should invest in providing an RSS feed for your blog or website . In
this way you will be able to distribute your information to a vast and
fast-growing community of users, who are more interested in knowing about your
topic. In general, people who write articles or publish newsletters benefit the
most. Most blog software allows you to offer RSS feed of the blog posts. You can
also offer your press releases through an RSS feed.
Once you have set up your RSS feed you need to submit it to the many RSS feed
Directories and submission site available to increase your exposure. Good
examples of these are FeedForAll and Technorati. Do a search for RSS submission
sites in a search engine and you will find many places to gain great exposure
for your RSS feeds.
It is important to submit your RSS feeds to as many submission sites as
possible. To do this manually is quite time consuming and labour intensive. I
would recommend automating this process investing in RSS submission software
such as RSS Announcer.
It is worthwhile looking seriously at RSS technology as it is an impressive tool
to use to significantly benefit you in your internet marketing and website
exposure.
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