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Why should your domain name be part of your marketing


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Why should your domain name be part of your marketing strategy?


A D V E R T I S E M E N T

If you're planning on marketing a product or service, then a keyword rich domain name that says who you are, what you do and what unique benefits your product or service provides should be part of your domain name choice and part of your marketing strategy. For more information on how you can use this strategy to attract targeted traffic.

Grab a dot com domain name over all other TLD's if it's available. There's a lot of hype regarding the value of some other TLD's. Some will argue that because the availability of good dot com names is supposedly dwindling, its time to start registering what's available for other TLD's. Dot com was the first universally recognizable TLD. It kinda has the name recognition and branding popularity of Q-tips and Kleenex. It's almost assumed that if you've got a website, it's a dot com. The supposed increase in popularity of other TLD's might be the self fulfilling prophecy of cyber squatters intent on grabbing "the next big thing" on the cheap.

Reselling expired dot com domain names at "through the roof" prices is pretty much over except in some rare instances, but until you start to see other expiring TLD's besides .com and .net up for sale or on domain name auction sites, the laws of supply and demand will prevail. Dot com domain name if you can, dot net domain name if you can't.

Domain Name Fact: There are over 250 top-level-domains. Over 240 2 letter TLD's correspond to countries and territories around the globe. The remaining TLD's are either sponsored generic like .edu and .mil or unsponsored generic like .com .net

Tips for choosing a domain name.

Research your target market for keywords relevant to your products or services and their benefits and solutions. Overture and Google have free utilities. Wordtracker provides more accurate data, but it can get expensive. Assemble your keyword list and phrase them into names that are catchy, easy to remember, while trying to describe your product's or service's benefits. Test your best choices on unsuspecting individuals and register your top five names.

You'll be tempted to register your company name as a domain name because most people worry about branding. Don't get ahead of yourself here. People are looking for products, services or information related to benefits and solutions. I don't wanna sound "insensitive," but nobody really cares about your company's name.

Register domain names that will get traffic to your site and forget about becoming the next Amazon.com. Register your "branding" or company name to use for print advertising like business cards, yellow page ads, postcards, etc. For small businesses, branded domain names are great, but only after your target market finds you.

If you choose a domain name that's easy to remember, then you'll make it a lot easier to integrate your website with your offline marketing strategy. Steal a page from the 1-800 handbook. 1-800-fly-jets is a lot easier to remember than 1-800-359-5387. Catchy keyword phrases work well for Internet marketing.

Domain Name Fact: Currently, a domain name can be up to 63 characters, not including the TLD. The only acceptable characters are letters, numbers and hyphens.


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