Kottayam is a city in the Indian state of Kerala. It is located in central Kerala and is also the administrative capital of Kottayam district. Kottayam has an estimated population of 60,725, according to the 2001 census. The town is an important trading center of spices and commercial crops, especially rubber. Major Kerala print media such as Malayala Manorama group and Deepika are headquartered in the city. Also a pioneering centre of modern education in Kerala, the city became India's first municipality to achieve over 100% literacy in 1989 and the district became the first tobacco free district in India[citation needed]. The city of Kottayam is also called as "Akshara Nagari" which means the "City of Letters" considering its contribution to print media and literature.